A decade before a certain other stylish, Manchester United player was even born, football’s original, all conquering, all scandalous son was the king of the pitch. Sending many girls hearts a flutter, and loved just as much by his male admirers, George Best had the skills, looks and charisma more likened to a rock star. A rock star life he led. Notorious, rebellious and all rather charming with it, Best was more than aware of his position (not just on the pitch), and status within the celebrity mould. A real ladies man, party animal and the winning football results to justify his fame, he single handedly and purposely made sure he was the greatest and most famous footballer of his day. Christened by the press ‘El Beatle’, Best’s talent and showmanship made him a crowd and media favourite. He and the rest of the nation soon came to see the highs and lows of being in the public eye, including every scandal, drunken brawl, and gossip surrounding his name. His good looks ensured that just a mere flash of that winning smile and a twinkle of those famous blue eyes had his female fanship, ranging from pre-teen girls to the older lady swooning at his feet.
At his peak, including winning the European Cup and in 1968 being named European Footballer of the Year, Best was at the height of his powers and influence. Influence on pop culture, fashion, male vanity. A new form of masculinity not seen before but very much since, it is widely believed metrosexual men, male models, the new wave of men’s sporting style & fashion, and male celebrity particularly in the UK take their cue from Best. Continued scandal, alcoholism, and more drunken brawls soon took over from any headlines of his professional achievements, but he remains a sort of modern antihero.
The first celebrity of his kind, George Best was certainly not the last.
Written by Tom Farr
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